Non-Aggressive Marketing Ideas for Enterpreneurs

Do you cringe at the thought of trying to promote your business ? Does it feel like “selling yourself” or

egotism? Many individuals are not comfortable with marketing dimension of running a business.

This leads to an inner frustation for many and inner conflicts. Whether this is due to one’s passion for one’s true interests, a dislike of networking or another root, there may be a way around blatant self-promotion.

When someone receives something of value for free, trust and

good feeling naturally arise. Giving away a free item or

service are very effective marketing strategies. This will

acquaint a new person with your product and company plus can

be a non-aggressive means to re-contact former customers or

clients. Has anyone came to your office or company for a few months

but hasn’t returned for a year. Mailing a coupon or a booklet to that person could be a way to re-establish

contact. People get very busy and may have been thinking of contacting you but it became something on the back burner that was buried.

Here are some concrete examples and strategies that have

proven to be effective:

1) Many local newspapers will run without cost a free

service listing in the announcements section. If you would

like to get the word out about your business or company,

set aside a 2 hour block on a Friday and send out a press

release such as, ” Janet Jinet will be available for free 15

minute phone consults Friday, March 13 from 3-5 at

xxx-yyyy.” You can give advice or ideas to people during that 2 hour block of time. Don’t label yourself by saying, “I’m not a consultant”. Think about what you know and what information you can give someone who calls you.

3) Send to a former client or customer a two for one offer, 20 percent off coupon or some type of special.

3) As a social worker and yoga teacher, I was looking to

expand her practice and classes. I wrote a 24 page booklet

on Stress Reduction in Daily Life, incorporating tips from

yoga, psychology and meditation. At a local health food

store I found a place at the counter under the bulletin

board where people were allowed to leave brochures and

materials. As a result of leaving a stack of 50 booklets,

that week 2 new people attended my yoga class and she

received a new psychotherapy client. As an added plus, the

therapy client gave the booklet to her best friend who

began sessions. A month later a financial planner in my yoga

class bought 500 booklets to give as a free Christmas gift

to her clients with her sticker on the cover which she used

to promote her own business.

4) Network with others and do an exchange of flyers with someone in a non-competing field. For instance, a chiropractor could call a mattress store and each could have the other’s flyers in their place of business.

5) Local libraries are open to free classes and reach a

large population through their regular press releases.

Use your giving energy to build your practice rather than

try to change and become a “marketer” . We work best in

using our natural energies rather than fighting with

ourselves to become someone else.

Source by Dee Cohen